Skip to main content

Announcing the New Face of ICOLORS Lenses in the Arab World

Riyadh, Saudi Arabia – (ARAB NEWSWIRE) -- Al-Arfaj Company announced the new face of the ICOLORS lenses promotional campaigns; a product that has been very popular since its launch in its early stages in the Arab and GCC markets.

The announcement was made, during a promotional event organized by Hubplus Events at Hilton Riyadh in the Kingdom of Saudi Arabia. During the event, famous Saudi fashion designer Mrs. Alanoud Badr, owner of the well-known brand "Lady Fozaza", was introduced as the new face for the lenses, in the midst of a remarkable presence of high-profile individuals and those interested in the world of beauty and cosmetics.

Alanoud Badr is a key influencer and an icon in the field of fashion in the Arab world and globally as well. She made a mark in the field of fashion and ready-made clothes, and she won many awards. The Best Local Fashion Designer, according to the Italian Magazine "Grazia", has hundreds of thousands of followers on her Instagram. Having studied in Paris and USA, choosing Alanoud as the new face of ICOLORS lenses is a top-notch promotional addition to the products due to her wide popularity in the world of fashion.

Mr. Mohamed Essam (one of the owners of the brand) said that ICOLORS lenses are designed according to the highest standards of lens manufacturing and help retain moisture and provide a comfortable fit. He explained that the lenses have an ultra-smooth surface, which helps avoid the feeling of eye fatigue or irritation. He added that the Company takes into account the highest standards of eye safety in its products and adds an aesthetic touch that increases its comfort and beauty. He also pointed out that the Company is keen to provide charming and different colors to cater for all tastes.

About Al Arfaj CIC

Al Arfaj Commercial & Imports Company (Al Arfaj CIC) is a specialized ambitious group operating as a leading family distributor and commission agent in the Kingdom of Saudi Arabia. In addition, the company is an importer and distributer of various cosmetic, nutritional, and medical products for which Al Arfaj has gained recognition and secured exclusive distributorship agreements with a number of well-known and widely - renowned international companies worldwide. For more information, go to https://icolorslenses.com/ .

 

Media Contact

Hubplus Events  
Rabie Malek El Aawar
Marketing & Social Media Specialist
+971 4 299 9398
rabie@hubplus-event.com 

###

This press release is issued through Arab Newswire (www.arabnewswire.com) – a newswire service for the Arab World, Middle East and North Africa (MENA), the release s distributed by EmailWire™ (www.emailwire.com)  – the global newswire service that provides Press release distribution with guaranteed results™.

Comments

Popular posts from this blog

Papio Establishes Qatari Subsidiary to Accelerate Industrial AI-Driven Digital Transformation in the Gulf Region

  Doha, Qatar – ( ARAB NEWSWIRE ) — Following its participation at Web Summit Doha, Papio , a global industrial analytics and AI company, today announced the establishment of its Qatari subsidiary through the Qatar Financial Centre (QFC). The new entity will serve customers across Qatar and the wider Gulf region. This marks a major milestone in Papio's global expansion and underscores its long-term commitment to helping industrial organizations build reliable data foundations and translate digital transformation strategies into practical results—delivering measurable improvements in performance, safety, compliance and efficiency across the region. "Papio ensures that digital initiatives translate into measurable business outcomes, sustainable operations, and long-term resilience," said Steven Jansen, Founder and CEO. "The company's Qatari subsidiary will serve as the regional capability center for industrial AI & analytics. Drawing...

Sahm App Becomes One of the First Platforms to Roll Out Full Saudi Stock Investment Access to Global Investors with Lifetime Zero-Brokerage Commission Trading

Riyadh, Saudi Arabia – ( ARAB NEWSWIRE ) -- Sahm App, a CMA-regulated trading platform, today announced the launch of its Saudi stock investment services for retail investors worldwide, expanding international access to the Saudi capital market through a single, unified platform. The launch f ollows the Capital Market Authority's (CMA) announcement on 6 January 2026 to open the Saudi capital market to a ll categories of foreign investors, effective from 1 February 2026. Building on this regulatory milestone, Sahm App is among the first platforms to fully support onboarding for global investors, enabling eligible individuals worldwide to directly access Saudi-listed securities. Through Sahm App, international investors can invest in a broad range of Saudi market products, including listed equities, exchange-traded funds (ETFs), and real estate investment trusts (REITs). The expanded global access is designed to provide investors with an additional market option to di...

Gemaee Opens First Phygital, Authenticated Resale Store in Dubai

      DUBAI, UAE – ( ARAB NEWSWIRE ) – Gemaee, a licensed retailer of pre-owned luxury goods, is opening a "phygital" store in Jumeirah's First Avenue Mall. The move brings a new level of accountability to Dubai's US$3.5 billion secondary luxury market, which has until now been characterized by a fragmented online landscape.  The store combines a physical boutique for in-person inspections with a digital platform that shows real-time inventory. It offers a structured alternative to the anonymous online marketplaces and social media resellers where buyers may have limited recourse. "The demand for pre-owned luxury in the region has always been strong, but the market was missing a layer of trust and transparency," says Safiya Mehbaliyeva, CEO of Gemaee. "We established Gemaee to provide that infrastructure. Our new store is more than just a retail space; it's our commitment to accountability and a trusted experience for luxur...