DUBAI, UAE – ( ARAB NEWSWIRE ) – Gemaee, a licensed retailer of pre-owned luxury goods, is opening a "phygital" store in Jumeirah's First Avenue Mall. The move brings a new level of accountability to Dubai's US$3.5 billion secondary luxury market, which has until now been characterized by a fragmented online landscape. The store combines a physical boutique for in-person inspections with a digital platform that shows real-time inventory. It offers a structured alternative to the anonymous online marketplaces and social media resellers where buyers may have limited recourse. "The demand for pre-owned luxury in the region has always been strong, but the market was missing a layer of trust and transparency," says Safiya Mehbaliyeva, CEO of Gemaee. "We established Gemaee to provide that infrastructure. Our new store is more than just a retail space; it's our commitment to accountability and a trusted experience for luxur...
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